EIT Culture & Creativity invites startups and scaleups in the Cultural and Creative Sectors and Industries (CCSI) that are looking to accelerate growth, attract investment, and expand internationally to apply for financial support under the Shape Acceleration Programme and Scale Post-Acceleration Programme. 

This call combines financial support of up to EUR500,000 with tailored venture development services designed to strengthen commercial execution, investment readiness, fundraising, and international market expansion. It is open to legally established for-profit entities in EU Member States and Horizon Europe Associated Countries developing tech-enabled, market-driven, and IP-leveraged solutions. 

Learn more through our webinar

Introduction to the call, focus & scope

Milestones

Call opening

10 August 2026

Application deadlines

12 October 2026, 17:00 CEST

Evaluation of proposals

October – December 2026

Communication of results

Mid-December 2026 

Publication of results

Mid-January 2027

Start of projects

January 2027 

Total estimated EIT funding allocated to this call

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€8,600,000

Total financial support & allocation

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€ 3,400,000

sHAPE PROGRAMME

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€ 5,200,000

scale PROGRAMME

  • Number of grants: 50 ventures

  • Reimbursement rate: EIT Culture & Creativity financial support may reimburse up to 100% of the total eligible project costs. To avoid double funding, costs already funded by other EU programmes or sources cannot be reimbursed. 

Who can apply

This call is open to legal entities established in EU Member States and Horizon Europe Associated Countries. It supports ventures at different stages of maturity: 

 

  • Shape Acceleration Programme: start-ups that have validated a market need through early traction, such as pilot customers or initial revenues, may receive up to EUR 100,000, plus up to an additional EUR 100,000 for top-ranked ventures following the Demo Day. Shape is designed for ventures that are ready to strengthen product-market fit, refine their business model, and prepare for future investment. 

 

  • Scale Post-Acceleration Programme: Start-ups and scale-ups that have demonstrated product-market fit, recurring revenues, and international scaling potential may receive up to EUR 200,000, or up to EUR 500,000 if headquartered in an EIT Regional Innovation Scheme (RIS) country. Scale is designed for ventures that are actively raising capital or have secured at least EUR 200,000 investment in the last 18 months and are ready to accelerate international expansion. 

KPI requirements

The activities delivered under this Call are expected to contribute to the achievement of EIT Culture & Creativity’s Business Creation KPIs, notably:  

  • EITHE03.1 – Number of startups and scale-ups supported by the KIC for at least two months in the reporting year  

  • EITHE04.1 – Number of startups established in the reporting year  

  • EITHE04.4 – Start-ups created having a financial transaction of at least 10,000 EUR for a service/product (result of the KIC KAVA) sold to customers  

  • EITHE06.1 – Total euro amount of private and public capital attracted within year N by supported startups and scale-up 

 

Formal KPI ownership, consolidation and reporting to the EIT remain the responsibility of EIT Culture & Creativity. EIT Culture & Creativity reserves the right to request evidence and documentation to selected applicants for reporting purposes. 

Scope and topics of the call

 The call aims to accelerate the growth, scaling, and investment readiness of high-potential ventures in the Cultural and Creative Sectors and Industries (CCSI). Call provides fixed-amount financial support under the Financial Support to Third Parties (FSTP) mechanism to enable companies to grow their operations, expand internationally, and advance fundraising activities. 

 Topics to be addressed 

 

  • 2027 Cohort (start January 2027): Fashion, Architecture, Audio Visual Media.  
  • Additional cohorts covering additional topics will be announced later. 

 

The call supports tech-enabled, market-driven, and IP-leveraged solutions capable of scaling commercially, generating economic/societal value, and strengthening Europe’s creative economy. Activities may include business development, investor outreach, team expansion, marketing, legal/IP advisory, and participation in ecosystem events. All selected ventures must actively engage in their respective programme’s structured support (kick-off, coaching, online workshops, and Demo Days). 

How to apply

Admissibility and eligibility criteria: 

  •  For the admissibility, eligibility, evaluation and portfolio selection criteria please see the call guidelines.

  • Please make sure you have a Participant Identification Code (PIC). If you lack a PIC, you will need to register first on the EU Funding & Tender Portal. 

Application form

  • The application form will be available from 10/08/2026 until 12/10/2026, 17:00 CEST (Berlin time). 

List of documents to be submitted: 

  • Application form, as available on the submission platform;  
  • Pitch Deck prepared using the applicable Pitch Deck template;  
  • Proof of company registration;  
  • Detailed budget and EIT Culture & Creativity funding request template;  
  • At least one form of tangible evidence of the solution in action, such as a screen recording or screenshot of a product demo, a link to a working demo, or a product deck; and  
  • Company bank statement covering the previous six months and showing the current cash balance. Sensitive information such as account numbers, transaction references, and personal information may be redacted or anonymised.

Additional Documents for shape applicants:

  • Venture Execution Plan prepared using the applicable Venture Execution Plan template.  
  • The detailed budget submitted by Shape applicants must cover only the initial financial support requested, up to a maximum EIT Culture & Creativity contribution of EUR 100,000. Applicants must not include the potential additional financial support available after the Shape Programme Demo Day in the application budget. 

Additional documents for Scale applicants: 

  • Venture Scaling Plan prepared using the applicable Venture Scaling Plan template;  
  • Evidence that the applicant is actively fundraising with a lead investor and signed term sheet(s) representing at least EUR 200,000, or evidence that the applicant has secured investment of at least EUR 200,000 from qualified investor(s) within the 18 months preceding the call deadline. Evidence may include a signed term sheet, signed investment commitment or documentation confirming the closing of the qualifying investment round, supported, where relevant, by an updated cap table. 

Please note: EIT Culture & Creativity may publish updates, clarifications or reasonable amendments to the call conditions before the submission deadline. Any updates will be made available on this call page and will apply equally to all potential applicants.

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Key documents for your application

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Application form

Last update 13-08-2026

Budget plan and EIT Culture & Creativity funding template

Please note this template is subject to change

Subgrant agreement – Project agreement

EIT Culture & Creativity Guidelines for Project Monitoring and Controlling

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Useful links to prepare your application: 

EIT Culture & Creativity Strategic Agenda 2024-2027

PDF

List of participating countries in Horizon Europe

External link

EIT Impact Framework (2022-2027) with codes

External link

SUPPORT AND CONTACT

Learn more through our webinar

Information sessions will focus on the call content, topics, and requirements, and on general procedures, such as the submission and evaluation process. Interested applicants are invited to attend an online information sessions related to this call on: 

The information sessions will be recorded and made available on the EIT Culture & Creativity website. Applicants are encouraged to check the call webpage regularly for updates.  

Registration is required through the below form. The Teams meeting link will be shared with registered participants after registration.

Contact

In addition to the information sessions, applicants may submit their inquiries via the official EIT Culture & Creativity Contact Form.

This form should be used for all questions related to call content, technical aspects, thematic focus, administrative, financial, or procedural matters. The relevant team will review and respond accordingly to provide clear and aligned guidance throughout the application process.

 

Frequently asked questions

This FAQ section will be updated throughout the call period. Relevant questions received from potential  applicants will be reviewed and, where appropriate, published here to ensure equal access to  information for all applicants. 

 

 

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