EIT Culture & Creativity has secured strategic partnerships that expand benefits available to startups across its Incubation, Acceleration and Post-Acceleration and Innovation Programmes. These agreements strengthen our commitment to equipping founders with leading tools, infrastructure and commercial support, helping them build faster, scale smarter and preserve capital.
Through newly secured collaborations with AWS, HubSpot, Lovable, Make, Notion, NVIDIA, OVHcloud and Render, our startup community will gain access to cloud credits, AI infrastructure, automation platforms, CRM and growth tools, productivity software and technical ecosystem support.
Expanding AI and Deep Tech capabilities
Joining the NVIDIA VC Alliance gives our startups the chance to be considered for fast-tracked access to NVIDIA Inception, along with cloud credits, hands-on technical support and exclusive AI market insights, tech talks and executive briefings.
This lowers the barrier to building, training and scaling AI solutions while connecting founders to a broad network of AI infrastructure and industry connections.
Cloud infrastructure credits to support scaling
Three major providers now offer substantial computing resources:
- AWS Activate: Up to $10,000 in cloud credits valid for two years, supporting everything from early experimentation to production-level scaling. This enables founders to leverage a broad range of AWS services, including foundation models via Amazon Bedrock and AI/ML tooling, while reducing cloud expenditure during early development stages.
- OVHcloud: €25,000 in cloud credits over 12 months, with potential increases throughout the period, available only through our internal referral process. Participants also gain access to the OVHcloud Startup Programme, designed to support technically mature teams with scalable cloud infrastructure.
- Render: $5,000 in credits for each startup. Render is a cloud platform suited to applications that require persistent compute, durable workflows and dynamic scaling. The platform reduces DevOps overhead while helping teams ship, iterate and scale faster.
These collaborations enable companies to scale infrastructure while preserving runway and maintaining secure, compliant cloud operations.
Automation and operational efficiency
To support lean execution and scalable internal operations, eligible startups gain access to Make, an AI no-code platform that allows founders to automate workflows and processes across marketing, finance, CRM and reporting.
Through the Make Teams plan, available free to participants for up to one year, startups can automate marketing, finance, CRM, reporting and internal workflows, with access to best-practice templates and prioritised support. This helps founders reduce manual work, streamline processes early and scale operations without heavy engineering overhead.
AI-powered application development
EIT Culture & Creativity has also partnered with Lovable, giving eligible startups access to AI-driven application development capabilities. Through this collaboration, programme participants receive 10,000 development credits in their first year, supporting teams to design, build and ship full-stack, production-ready applications without requiring coding expertise. Additional discounted credits in year two will help teams continue iterating and scaling their products over time.
Growth, sales and productivity tools
To strengthen go-to-market execution, customer management and internal collaboration, startups can access:
- HubSpot for Startups: Up to 90% discount for the CRM, marketing, sales and customer success tools, helping founders build strong customer pipelines and data-driven growth engines at an early stage.
- Notion: Six months of Notion Business, including Notion AI, supporting product roadmaps, investor updates, fundraising pipelines, internal documentation and team collaboration.
Together, these tools help founders professionalise growth, maintain internal alignment and execute faster with fewer resources.
Supporting founders across every stage
Preferential access to world-class technology providers enables participants to move faster, operate leaner and compete globally from day one. The new agreements reinforce our mission to provide founders with practical, high-impact advantages at every stage, from early incubation to global scale.
For more information on how to join our portfolio and unlock these benefits, please visit our programmes for entrepreneurs and innovators.