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EIT Culture & Creativity Moonshot Event (Closed) 

It was about time we celebrated EIT Culture & Creativity and came together to aim for the moon!

🚀 We are still up in the stars!

On 30 May 2023 EIT Culture & Creativity celebrated joining the family of EIT Knowledge and Innovation Communities and thereby bringing the Cultural and Creative Sectors and Industries (CCSI) into the largest innovation network in Europe. This is the result of decades-long efforts of groups in the policy, industrial, social, and cultural realms, who have made possible the recognition of CCSI as an economic, social, and innovative powerhouse in Europe.

EIT Culture & Creativity Moonshot event, photo by Alexis Haulot

The EIT Culture & Creativity’s Moonshot event provided an opportunity to establish a long-term and ambitious shared goal for the competitiveness of European CCSIs and their critical role in the future of Europe. The event, which was held in Brussels, gathered not only relevant representatives from the European Parliament, the European Commission, Member States, regions, and cities, but also representatives from the industry, the arts and cultural heritage, academia, research and innovation, and investment organizations.

The event closed, but the contents and results of the inspiring sessions, panels and talks resonates:

💡 The  money talk is necessary to build investment opportunities for CCSI ventures.

💡 Regional and local policymaking is key for developing healthy creative and cultural ecosystems.

💡 A successful community needs trust, collaboration and optimism. 

💡 EIT Culture & Creativity listens and learns to serve you better!

We thank everyone who made this event possible: Speakers, panellists and guests, our partner organisations and our amazing EIT Culture & Creativity team.

Following, you will find the full recordings of the event with detailed chapters in the video description as well as a photo gallery and the results of the graphic recordings, which were created during the event.

EIT Culture & Creativity Moonshot event (Morning Session)

EIT Culture & Creativity Moonshot event (Afternoon Session)

All photos below taken by Alexis Haulot:

Graphic Recording below by Blanche Ellis (

Below you find an archive of the agenda, programme and all speakers of the event:

9:30: Open Doors

We open our doors at 9:30 am, so everyone can get comfortable before the programme starts at 10:00 am.

10.00 -10.30: 3, 2, 1.. Go!

Opening address to get us inspired and set the mood for the day ahead.


Nektarios Tavernarakis
Daria Gołębiowska-Tataj, Photo by: Beata Praska
Christian Ehler
10:30-10:35: EIT Culture & Creativity is shooting for the moon!

A few words giving a glimpse into our big plans and ambitions.


Bernd Fesel, Photo by Martin Scherag
AC Coppens, Picture by Maximilian Preuß

The Moonshot event programme will be hosted and moderated by AC Coppens, strategist, curator, speaker and founder of THE CATALYSTS.

10.35 -11.45: Stars align for European culture and creativity

EIT Culture & Creativity is standing on the shoulders of its advocates, partners and supporters. In this first panel discussion, our speakers will let us peek into exciting future opportunities and synergies that put CCSI at the centre of European triple transition policies.

Setting the scene:

Martin Kern

Panel speakers:

Johanna Leissner
Christian Ehler
Viviane Hoffmann
Valentina Superti
Teresa Riesgo
11.45 -12.00: Culture and creativity are good business!

An inspiring talk with a few stories, all real cases, demonstrating that culture and creativity can be both good business and good for all. From video games to community-driven social innovations, CCSI ventures generate value worth investing in.


Anette Novak
12.00 -13.15: Let’s talk money.

Stars are aligning and CCSI are now recognized as a major contributor to Europe’s economic growth paired with digital, green, and social transformation. What does it take to put our money where our mouth is? This panel will discuss public and private investments in cultural and creative avenues and will examine challenges and opportunities. The biggest risk is not taking one.


Mehjabeen Patrick
Sir Ian Livingstone
Michel Verstraeten
David González Martin
Francesca Bria
13.15-14.30: Lunch buffet in the mezzanine

We will provide a lunch buffet of cold and warm dishes (vegetarian & with meat) as well as a few dessert choices.

14.30 -14.45: Love you to the moon and back.

EIT Culture & Creativity will share some of its love stories! These are stories of collaboration with public and private organisations with whom we are partnering for the benefit of CCSI and the Triple Transitions.

Hosted and moderated by AC Coppens.

AC Coppens, Picture by Maximilian Preuß

The Moonshot event programme will be hosted and moderated by AC Coppens, strategist, curator, speaker and founder of THE CATALYSTS.

14.45 – 16.00: At least one foot on the ground.

We are ambitious and bold, but our heads are in the right place. Regions and cities hold the keys for building a robust, pervasive and fit-for-purpose support system for CCSIs to thrive and to drive the triple transitions. This panel discussion will discuss where we are and how we move forward.


Pier Luigi Sacco
Marcel Gibóda
Karen Nielsen
Daniela Ferrara
16.00-16.40: The moon on a stick.

As we wrap up the day, it is time to review what our audience has been up to in the past couple of hours. In this session will give a look to results of the online polls and the questions posted. We will interact with the audience and the microphone will roll. We might not have all the answers yet, but we will take them home. What’s on your mind? Are you in or out?

Hosted and moderated by AC Coppens and Patricia Castillo, interim Chief Communication and Engagement Officer EIT Culture & Creativity.

Patricia Castillo
16.40-17.00: Let’s wrap it up! 

What a day! We have learned, we have progressed, we have committed. But our interim CEO will not let us go without a piece of his mind, and a warm thank you for being there.


Bernd Fesel, Photo by Martin Scherag

Download the programme below:

Contact us in case you have questions:

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