Home EIT Culture & Creativity goes Berlinale!

This week Mehjabeen Patrick, EIT Culture & Creativity’s  interim CFO, is landing in Berlin in full culture & creativity mode. Her three-day escapade includes participation in two of the most outstanding events for the European music, media and film markets!

Patrick will take part in the Avant Premier Music + Media Market opening on 18 February. Avant Première is known to be one the world’s most important trade fair for cultural TV and VOD content, presenting the latest music + dance film productions for global broadcast.


On the 20th of February she will be participating in the 1st edition of the European Film Market (EFM) Investment Forum and speaking at the Creative Tech Session. The EFM, in the context of Berlinale, is also an annual must-go appointment for international film and media industries. The EFM Investment Forum is a section of the programme jointly organised by EFM and ScaleUp Factory, and includes a pitching session for international film tech start-ups. The evening will be completed by a Creative Tech session with a focus on generative AI as well as Gaming and Blockchain infrastructure applied to the creative industries sector.

»I am very excited to be taking part in Avant Premier and EFM at Berlinale – two of the world’s much awaited dates in the media and music events calendar. It will be a great opportunity to embrace the magic of this exciting industry and indulge in the sheer pleasure and anticipation of discovering great talent this industry has to offer.«

Mehjabeen Patrick, interim Chief Financial Officer of EIT Culture & Creativity – Quote on attending Berlinale