Home EIT Culture & Creativity gathers industry leaders to strengthen the Cultural and Creative Sectors and Industries

On October 26, 2023, EIT Culture & Creativity gathered executives from 11 companies at mediapro in Barcelona. The meeting marked the beginning of a dialogue with industry leaders across Europe, aimed at jointly exploring opportunities and the impact that an EIT innovation community can offer to industry players.

Barcelona, Spain – EIT Culture & Creativity, supported by the European Institute of Innovation and Technology, a body of the European Union, brought together industry leaders interested in addressing Europe’s challenges through innovation in a meeting on October 26, 2023 with the aim to discuss the opportunities for industrial impact in the Cultural and Creative Sectors and Industries. The meeting took place at the mediapro Headquarters and VR/AR labs in Barcelona and was held in the framework of the European Culture & Creativity Days, an event co-organised with Eurecat, the hosting partner organisation of the Co-Location Center South West.

Executives from 11 companies at the industry meeting at mediapro in Barcelona, 26 October 2023

The meeting convened representatives from various companies, including mediapro, ISE, Bauer Media Group, Sita Murt, MODACC, Basi Group, Lavinia, Brainstorm3d, Consentino, Cellnex and Ogilvy. Dr. Daria Gołębiowska-Tataj, Chair of EIT Culture & Creativity’s Supervisory Board, Bernd Fesel, CEO of EIT Culture & Creativity and Caroline Norbury, OBE, CEO at Creative UK, led participants into generating tangible next steps for EIT Culture & Creativity interventions in the ecosystem with industrial impact.

Leading the way as Chair of the Supervisory Board, I prioritise a value proposition attractive for industry partners in EIT Culture & Creativity. Our community serves as the fertile ground for them to innovate and their competitive power contributes to Europe’s open strategic autonomy and sustainable growth.”

Creating an innovation ecosystem for culture and creativity requires the participation of industry players. Now, as EIT Culture & Creativity is starting out, we are presented with a unique opportunity to define the role that industry can play in transforming the Cultural and Creative Sectors and Industries.”

The encounter was part of a long-term strategy to unite corporate and start-up leaders with EIT Culture & Creativity top executives in order to shape the future culture and creativity innovation ecosystem. By exploring and generating insights from a cross-sectoral perspective, this initiative strives to enhance the global competitiveness of one of Europe’s paramount industries, ensuring its resilience against disruptions while upholding social and environmental responsibility.

About EIT Culture & Creativity

EIT Culture & Creativity is the ninth Innovation Community by the European Institute of Innovation and Technfology (EIT), a body of the European Union. It is designed to strengthen and transform Europe’s Cultural and Creative Sectors and Industries (CCSI) by connecting creatives and organisations to Europe’s largest innovation network. It takes a holistic and open approach to innovation – from tech to artistic driven innovations, from business to citizen driven – and reinforces the appreciation and anchoring of European values and identities. EIT Culture & Creativity will unlock latent value from a multitude of small CCSI stakeholders through technology transfer, improved cross-sectoral collaboration and their effective integration in production value networks. EIT Culture & Creativity will support technology and business innovation; artistic innovation and social innovation. It will also harness the unique position of the CCSI to facilitate the Triple Transitions in Europe – green, digital and social.

About The European Institute of Innovation and Technology (EIT)

The EIT is Europe’s largest innovation ecosystem bringing together close to 3,000 partners from top business, research and education organisations across Europe in over 80 innovation hubs. The EIT strengthens Europe’s ability to innovate by powering solutions to pressing global challenges and by nurturing entrepreneurial talent to create sustainable growth and skilled jobs in Europe. The EIT is an EU body and an integral part of Horizon Europe, the EU Framework Programme for Research and Innovation. The Institute supports dynamic pan-European partnerships, EIT Knowledge and Innovation Communities, composed of leading companies, research labs and universities each dedicated to solving a pressing global challenge, from climate change to health, to renewable energy.