EIT Culture & Creativity is proud to announce the selection of 10 projects through our Main Innovation Call 2025. These are cutting-edge, high-impact initiatives that seek to address pressing challenges in one of our focus sectors: fashion, gaming, architecture, cultural heritage and audio-visual media.
Through this call, EIT Culture & Creativity aimed to develop a balanced portfolio of high-impact projects, strengthen long-term partnerships, and expand the innovation ecosystem surrounding the sector. The projects will be supported over the course of one year, receiving up to €350,000 each, with the expected outcome of a market-ready product or service.
Beyond financial support, EIT Culture & Creativity will offer the funded companies additional services to enhance long-term sustainability, such as market access support, investor pitch sessions, networking opportunities, and collaboration within the broader ecosystem of the European Institute for Innovation and Technology (EIT).
Here are the 10 selected projects:
Project title: Bio-insulation scaleup
Sector: Architecture
Participants: Myceen OÜ (Estonia), EURAC Research (Italy), Talinn Technical University Building Laboratory (Estonia).
Description: Myceen is a biotechnology company focused on developing high impact mycelium-based building materials aimed. They create carbon negative, sustainable insulation solutions by upcycling organic industrial residues such as sawdust and straw, using mycelium as a natural binder that are vastly underused in Europe. Their affordable biomaterials are meant for retrofitting and renovation, as well as for new buildings.
Project title: The Augmented Floor Planner
Sector: Architecture
Participants: Fifth Ingenium SRL (Italy), University of Porto (Portugal)
Description: The Augmented Floor Planner (AFP) addresses key challenges in architecture and restoration engineering by introducing an innovative solution that merges real-scale projections with mixed reality technology. Traditional design methods, such as renders or scale drawings, often fail to convey realistic spatial dimensions. AFP solves this by projecting full-scale floor plans onto extensive surfaces, precisely outlining physical spaces.
Project title: KAI Generative Storytelling
Sector: Audio-visual media
Participants: Gestmusic Endemol SA (Spain), Amplify Software SL (Spain), Frauhofer Insitute for Production Systems and Design Technologies (Germany)
Description: KAI is a generative storytelling tool using AI technology, designed to transform the production and creative processes of Reality TV Shows and other unscripted formats. KAI enables simultaneous multi-camera recording and advanced real-time processing of audiovisual content using AI technologies to extract data from raw footage, enabling more dynamic storytelling.
Project title: Twinkle
Sector: Audio-visual media
Participants: Malao (Germany), Aalto Korkeakoulusäätiö Sr (Finland)
Description: Twinkle is an entertainment discovery app that aims to become the go-to destination for users overwhelmed by content choices, being a cinematic compass that combines the best of artificial intelligence with human intuition to transform how people find and share films they’ll love. Designed for film enthusiasts, Twinkle offers curated recommendations across 100+ criteria like mood, values, and narrative themes.
Project title: COMET
Sector: Audio-visual media
Participants: Grabbit R&D LTD (United Kingdom), Absolute Conic Kft. (Hungary)
Description: Objective lenses are at the centre of any consumer, scientific or industrial process that involves image capture, manipulation, or rendering. COMET offers a complete framework for capturing, analysing, and simulating lens aberrations. The system combines proprietary hardware and software, enabling removal of lens distortions from captured footage or accurate application of lens characteristics to synthetic images.
Project title: DIPS
Sector: Cultural heritage
Participants: EventwoodAS (Norway), University of Galway (Ireland), Telia Company (Sweden), Visit Østfold AS (Norway)
Description: With 40% of European tourism directly linked to cultural activities, the disconnect between visitor spending and value creation for the cultural sector remains a major missed opportunity. Despite attracting millions of visitors, cultural heritage stakeholders often lack access to data, tools, and partnerships to benefit fairly from the value they help generate. DIPS is designed to close this gap by offering a commercial platform that empowers cultural players through data intelligence in cooperation with European Telcos. It brings the power of big data and AI to cultural heritage, tourism, and regional development.
Project title: Image to Pattern
Sector: Fashion
Participants: The Fabricant Agency BV (The Netherlands), University of the Arts London (United Kingdom)
Description: The Image to Pattern project addresses one of the fashion industry’s most pressing digitalisation gaps: the lack of automated tools to convert design sketches into production-ready 2D patterns. It is not just a concept—it is the next milestone in The Fabricant Intelligent Tools, a full AI-powered suite developed to transform the fashion value chain. Image to Pattern is the most requested functionality among users—yet no such solution currently exists on the market. This project brings together pattern-making specialists and fashion-tech experts to develop a tool that automates the time-consuming and error-prone product development step of pattern drafting.
Project title: WasteToWear
Sector: Fashion
Participants: Sociate AI Limited (UK), Known Source Limited (UK), Vilis Vintage (Netherlands), Nanolayers OU (Estonia)
Description: The European fashion industry faces a dual crisis: unsold inventory piling up due to inefficient search & discovery systems, and international fast-fashion giants flooding the market with cheaply produced, unsustainable trends. Social commerce (buying directly through platforms like Instagram and TikTok) is reshaping shopping. WasteToWear combines fashion inventory management with an intelligent styler by using multimodal AI to transform unsold stock into trend responsive, shoppable content. It merges trend detection with an automated inventory tagger, transforming under-utilised or second-hand inventory into shoppable content — within seconds.
Project title: Sail.Game
Sector: Gaming
Participants: Cyber Sail Consulting (Czech Republic), Future Games Warsaw (Poland)
Description: SAIL.GAME transforms how game publishers act on incoming game concepts. Unlike generic CRMs, it is designed specifically for the realities of game publishing— deeply integrated into publisher operations and fully customizable to fit internal workflows. As the global games industry’s core investment and marketing engine, publishers often lack professional tools for scouting, multi-level evaluations, and greenlighting. These gaps lead to delays, inefficiencies, and limited access for developers— issues that threaten the resilience of Europe’s creative ecosystem. Cyber Sail Consulting, with direct ties to over 150 global publishers, has unique insight into publisher pipelines and internal bottlenecks. SAIL.GAME reflects this expertise, offering targeted solutions to sector-wide inefficiencies as well as publisher-specific needs.
Project title: The Card Game Maker
Sector: Gaming
Participants: Little Chicken Game Company B.V. (Netherlands), University for the Creative Arts (UK)
Description: The Card Game Maker (CGM) aims to create an accessible platform for designing, testing, and publishing digital card games without the need for programming skills. The platform will allow users—ranging from hobbyists and educators to indie developers—to build card games using visual scripting tools like the Node Canvas, develop game logic, and manage assets. It will support rapid prototyping, multiplayer integration, and competitive gameplay through a subscription-based Ranked Play system. By lowering the barrier to entry in game development, the project will empower new creators, expand the card game ecosystem, and contribute to the EU’s digital economy.
