EIT Culture & Creativity is proud to announce the results of its Spark Incubation Programme 2025.
This year, 16 early-stage innovators have been selected to take the first step on their growth journey. Over the next two and a half months, founders will get tailored support to test ideas, shape their first business models, and prepare for company formation and investment.
The programme runs in two tracks: Architecture, supported by UnternehmerTUM, Germany’s leading centre for innovation and business creation for tech-driven ventures in the built environment; and Cultural Heritage, supported by SIBB, Berlin’s digital-tech and start-up association promoting cross-sector collaboration and international growth.
Together, the cohort reflects how cultural innovation can address urgent social and environmental challenges. Some ventures are rethinking construction with circular materials, bio-composites, and robotics that repurpose demolition waste. Others focus on digital platforms that preserve heritage, tell new stories, and even bring underused rural properties back to life. From AI tools that transform design workflows to creative reuse of the past, the Spark cohort shows how culture and technology can build a more sustainable and inclusive future.

Group photo during the Spark kick-off meeting in Berlin | Photos by Francisco Jauregui
“This year’s cohort reflects a remarkable range of impact-driven innovation. Many brilliant ideas across the cultural and creative sectors have the potential to become scalable businesses. Spark serves as a launchpad to guide each venture toward an impactful future,” said Javier Arias, Director of Business Creation.
The programme kicked off in Berlin from 22-24 September, where entrepreneurs began shaping their ideas and laying the foundations for their ventures. Over the coming months, they will connect with fellow innovators, potential partners, and compete for prizes of up to €10,000 and a spot on EIT Culture & Creativity’s 100 to Watch list.
With Spark joining the Shape Acceleration and Scale Post-Acceleration Programmes, all three programmes form a complete pipeline to support cultural and creative ventures at every stage of growth.
Read on for the full list of selected startups for Spark 2025.
Architecture
CircularLink, Portugal
Sourcing reclaimed and biobased building materials
CircularLink connects architects and builders with suppliers of reclaimed, surplus, and biobased materials to reduce the construction industry’s carbon footprint. Acting as a specialised sourcing agent, it scouts, matches, and coordinates materials for circular building projects, making reuse and regenerative alternatives more accessible. Revenue comes from service and commission fees paid by construction professionals, positioning the start-up to drive sustainability in one of the world’s most resource-intensive industries.
erlebeErbe, Germany
Sustainable modernisation for heritage buildings
erlebeErbe is an early-stage start-up supporting architects, planners, and owners of listed buildings to plan and implement sustainable, energy-efficient modernisation projects. The company integrates innovative solutions and new technologies to make heritage building upgrades environmentally responsible and future-ready.
Fiberry, Germany
Turning textile waste into high-end acoustic panels
Fiberry transforms post-consumer textile waste into stylish, high-performance acoustic interior panels. The company combines modular panel sales by the square metre with design consultation services and a closed-loop system that encourages returns and reuse. Early collaborations with design studios have validated market interest, and Fiberry is preparing pilot installations to demonstrate its solution at scale.
GeoSolvo, Italy
AI-powered surveying automation
GeoSolvo is a geomatics SME advancing high-precision surveying with 3D scanners, total stations, georadars, drones, and robotics. Its patented Smart Tripod replaces outdated manual tripods with an AI-powered, autonomous solution that removes key bottlenecks in the field. Validated through pilots and field deployments with paying clients, the company is now scaling via a hybrid model of services, rentals, and recurring HaaS/SaaS revenue.
Marenium, Malta
Floating houses for coastal resorts and living
Marenium develops floating houses designed for coastal resorts and residential use. Established in 2024, the start-up generates revenue through direct sales of its modular floating homes, combining innovative design with sustainable coastal living solutions.
NERA ECO CONSTRUCTION, Spain
Circular façades from sawdust waste
NERA develops circular façade systems made from sawdust waste, 3D-printed into lightweight, customisable panels that insulate buildings, cut emissions, and store carbon. The solution supports both retrofits and new builds, reducing material waste while offering design freedom. By upcycling a byproduct of the wood industry, NERA aims to turn buildings into carbon sinks and position architecture as a tool for climate resilience and social impact.
Rubble Intelligence, Austria
Turning demolition waste into reusable building materials
Rubble Intelligence is a start-up developing an AI and robotics pipeline to convert demolition waste into reusable building components, reducing landfill and saving ~210 kg CO₂e per ton reused. Its hybrid model combines AI model licensing, robotic assembly services, and subscriptions to a rubble data platform. Early partnerships with academic networks support talent recruitment and help scale circular construction solutions.
WeavAir (InLine), Poland
AI-powered digital twins for sustainable architecture and heritage
WeavAir delivers AI-driven digital twin solutions to enhance sustainability and resilience in architecture and cultural heritage. The platform integrates real-time sensor data, satellite imagery, and predictive analytics for precise environmental monitoring and proactive asset management. Serving architecture firms, cultural institutions, and urban planners, the start-up operates on a B2B SaaS model with additional consulting and licensing. Pilots have shown energy reductions of up to 30% and extended asset lifespans by 25%, demonstrating measurable environmental and economic impact.
Cultural Heritage
ARCHORA, Germany
Community-led platform for inclusive and sustainable heritage management
ARCHORA is a heritage platform for galleries, libraries, archives, and museums, promoting inclusive, transparent, and sustainable digital practices in the cultural and creative industries. It uses decentralised systems to unify digital provenance, secure long-term data storage, and support participatory governance, while enhancing interoperability among institutions. Its scalable SaaS model offers tiered subscriptions tailored to institutional needs, fostering ethical, future-focused value creation across the cultural and creative sectors and industries.
CultureCache, Denmark
Community-driven digital heritage platform
CultureCache is a start-up building a digital platform that enables communities to document and share cultural heritage – from traditions and material culture to oral histories – shifting preservation from top-down to community-led. AI tools organise content and support 124 languages, making cultural knowledge widely accessible. The company operates on a freemium model, with plans to scale sustainably starting in Denmark.
Moodish, Romania
Immersive story capsules for cafés and heritage sites
Moodish transforms ordinary cafés or heritage sites into low-carbon, immersive story capsules using its patent-pending Generative Story Composer™ and edge-compute AR technology. Revenue comes from installation fees, revenue-sharing on food and beverage uplift, commissions on digital assets/NFTs, and optional SaaS licences for festivals and museums. With early testing on 147 users, the start-up is validating its concept while preparing for broader market adoption.
Podego BV, The Netherlands
AI-powered audio guides for cultural experiences
Podego BV is an AI-driven platform that helps cultural institutions create custom, interactive audio guides, making exhibitions more engaging and easier to explore. The start-up is currently developing partnerships and preparing for its first revenue-generating projects, with a focus on expanding access to culture through digital audio experiences.
Property for Good, The Netherlands
Connecting rural heritage buildings with creative pioneers
Property for Good is building a digital platform that links underused rural heritage buildings with cultural and creative entrepreneurs. Using AI-powered assessment, mapping, and matchmaking, the platform supports impact-driven reuse of heritage sites. The start-up operates a B2B2C2G model: municipalities, funders, and institutions pay for analytics, integration, and white-label tools, while creative users can access freemium services or opt into paid features such as tailored funding advice. Matchmaking fees and advertising will further generate revenue.
Roods, The Netherlands
Turning cities into open-air museums
Roods is a cultural-tech start-up that brings local history, hidden narratives, and cultural heritage to life on the streets via a mobile app. Collaborating with museums, archives, and local communities, it ensures historical accuracy and diverse perspectives. Revenue comes from partnerships with cultural institutions, tourism platforms, and local businesses through affiliate commissions, sponsored stories, and co-branded content.
ROXID, UK
AI-driven heritage conservation
ROXID is an early-stage tech start-up developing a pioneering AI-driven platform to improve the conservation of historical structures. With over 48,000 heritage sites at risk in the EU, the tool helps prevent duplication, optimise resource allocation, and increase awareness of vulnerable sites, making heritage management more efficient and sustainable. Pilots with universities, research centres, and local authorities validate the platform, and ROXID plans to generate revenue through commercial application across the UK and EU.
Sjung!, Sweden
Digital music service for early childhood education
Sjung! preserves children’s musical heritage through a digital songbook app, offering newly recorded songs in multiple languages and from diverse cultures. Designed for all preschool educators, it provides guidance for singing, movement, and instrument play as a research-based pedagogical tool. Revenue comes from B2B and B2G subscriptions, priced per child per year, supporting scalable adoption across preschools.