This year, Rotterdam will play host to the 10th edition of Immersive Tech Week (ITW), a celebration of a decade of achievements in XR technology. Bringing together visionaries, innovators, and businesses from across the globe, this milestone event invites you to explore new opportunities, deepen XR knowledge, and help shape the future of tech. With an accessible and dynamic agenda, ITW is a unique event designed for the full spectrum of XR enthusiasts and professionals.
Immersive Tech and EIT Culture & Creativity
EIT Culture & Creativity has recognised the transformative potential of XR and other emerging technologies in education, innovation, and business creation. As outlined in EIT Culture & Creativity Impact Goal 4, supporting companies testing data-driven business models or emerging technologies with global scaling potential is essential for growth in the Creative and Cultural Sectors and Industries (CCSI).
For those active in immersive tech, ITW isn’t just an event; it’s an opportunity to be part of a rapidly growing field reshaping the user experience. With B2C markets playing a crucial role, immersive tech is expected to revolutionise customer interactions across various sectors, from media to gaming. Missing this shift could mean losing out on connecting with millions of users across Europe—a risk no business should take.
We are also pleased to share that Javier Arias, Director of Business Creation, will join the Impulse Funding Market panel to discuss innovation and investment opportunities. Gijs Gootjes, Director of the Regional Hub North West, will participate in the discussion ‘Funding Paths for Immersive Content Creators in Europe,’ focusing on how to support creators in this growing field.
Exclusive Tickets for EIT Culture & Creativity Digital Hub Members
To celebrate our collaboration with the Immersive Tech Week, exclusive ticket discounts are available on our Digital Hub.
The Digital Hub the designated platform for people and organisations working in culture & creativity across europe. It is open and free for all, with exclusive benefits for EIT Culture & Creativity members.
Programme Highlights: A Decade of Transformation
Since its inception, ITW has been a cornerstone of the XR industry, supporting and celebrating its evolution. This year’s programme highlights include:
1. Trade Show: A Glimpse of Tomorrow Join over 100 companies from the worlds of business, art, media, entertainment, healthcare, and science. The trade show will offer a first-hand look at the latest innovations and products shaping the future of XR.
2. Focus Tracks With five focus tracks, ITW will dive into immersive technology’s impact on Education, Healthcare, Arts, Creative Industries, Media, Gaming, and Entertainment. These tracks offer something for everyone, showcasing how XR is redefining industry norms.
3. XR Demo Arena: A Stage for Innovation At the XR Demo Arena, exhibitors will have a unique opportunity to present their latest hardware and software solutions to a live audience of industry professionals and decision-makers, showcasing the very best XR has to offer.
4. Church of VR: Beyond Reality Step into the extraordinary at the Church of VR, where groundbreaking storytelling meets immersive experiences. This renowned feature lets you dive into the most innovative XR works of the year, offering a one-of-a-kind exploration into the world’s most creative virtual adventures. The only limit here is your imagination.
